Privacy Policy

Last Updated: March 26, 2026

Ugoo Ltd ("we," "us," or "our") is committed to protecting your privacy and ensuring your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, mobile applications (Customer App and Driver App), and private hire transportation services (collectively, the "Services").

Registered Address: Ugoo Ltd, United Kingdom
Contact Email: privacy@ugoo.co.uk

1. Data Controller

Ugoo Ltd is the data controller responsible for your personal data. We determine the purposes and means of processing your personal information in connection with our Services.

2. Information We Collect

We collect the following categories of personal data:

For Customers:

• Identity Data: Full name, date of birth, profile photograph
• Contact Data: Email address, telephone number, postal address
• Location Data: GPS location, pickup and drop-off addresses, journey history
• Financial Data: Payment card details (processed securely via Stripe)
• Technical Data: Device information, IP address, app usage data
• Communication Data: In-app chat messages with drivers, support queries

For Drivers:

• Identity Data: Full name, date of birth, photograph, National Insurance number
• Licensing Data: Private Hire Driver Licence, Vehicle Licence, MOT certificate
• Contact Data: Email address, telephone number, home address
• Financial Data: Bank account details for earnings payments
• Location Data: Real-time GPS location during active duty
• Vehicle Data: Registration number, make, model, insurance details

3. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Contract Performance: To provide our transportation services and process bookings
• Legal Obligation: To comply with UK transport regulations, tax laws, and licensing requirements
• Legitimate Interests: To improve our services, prevent fraud, and ensure safety
• Consent: For marketing communications and optional location sharing

4. How We Use Your Information

We use your personal data to:

• Process and fulfil ride bookings
• Match customers with available drivers
• Calculate fares and process payments
• Provide real-time ride tracking
• Enable in-app communication between customers and drivers
• Send booking confirmations and ride receipts
• Respond to customer support enquiries
• Verify driver identity and licensing compliance
• Process driver earnings and payments
• Improve our services and develop new features
• Detect and prevent fraud or misuse
• Comply with legal and regulatory requirements

5. Data Sharing

We may share your personal data with:

• Drivers/Customers: Limited information necessary to complete rides (name, pickup location, contact number)
• Payment Processors: Stripe for secure payment processing
• Cloud Service Providers: For secure data storage and hosting
• Regulatory Authorities: Transport for London (TfL), local licensing authorities, HMRC when required by law
• Law Enforcement: When legally required or to protect safety

We do not sell your personal data to third parties.

6. Data Retention

We retain your personal data for as long as necessary to:

• Provide our services to you
• Comply with legal obligations (e.g., 7 years for financial records)
• Resolve disputes and enforce agreements

Ride history is retained for 3 years. Account data is deleted within 30 days of account closure, unless retention is required by law.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time for consent-based processing

To exercise these rights, contact us at privacy@ugoo.co.uk. We will respond within 30 days.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• SSL/TLS encryption for data in transit
• Encrypted database storage
• Access controls and authentication
• Regular security assessments
• Staff training on data protection

9. International Transfers

Your data is primarily stored within the UK and European Economic Area (EEA). If we transfer data outside these regions, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).

10. Cookies

Our website uses cookies to enhance your experience. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

11. Children's Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or in-app notification. The "Last Updated" date at the top indicates when changes were last made.

13. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113

14. Contact Us

For any questions about this Privacy Policy or to exercise your data rights, please contact us:

Email: privacy@ugoo.co.uk
Contact Form: Contact Page